What did Theodore Levitt argue in his 1983 article "The Globalization of Markets"?
A) Worldwide consumer tastes are converging
B) Local responsiveness is increasingly necessary
C) Firms should stay domestic
D) Globalization is reducing the need for MNEs

Question

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Theodore Levitt argued that worldwide consumer tastes are converging, suggesting that companies should standardize their products to take advantage of global markets.

What Did Theodore Levitt Argue in His 1983 Article "The