Burger Mart,a fast food franchise in the U.S.is famous for its unique recipes that are a combination of a variety of spices.Their products are very popular in the U.S.They open a new outlet in Germany.They do not change their menu or their recipes as their menu and products are already popular in the U.S.Based on the integration-responsiveness framework,the strategy used by Burger Mart is a(n)_____.
A) home replication strategy
B) localization strategy
C) transnational strategy
D) acquisition strategy

Question

Quizplus · Accepted Answer

Burger Mart is using a home replication strategy by not changing their menu or recipes and relying on their established popularity in the U.S. to succeed in Germany.

Burger Mart,a Fast Food Franchise in the U