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Asset Sports,a Sports Equipment Manufacturing Company Based in India,specializes in Cricket

Question 38

Multiple Choice

Asset Sports,a sports equipment manufacturing company based in India,specializes in cricket equipment.It establishes a new manufacturing plant in Brazil that specializes in soccer equipment.Based on the integration-responsiveness framework,the strategy adopted by Asset Sports is called a(n) _____.


A) home replication strategy
B) localization strategy
C) transnational strategy
D) acquisition strategy

Correct Answer:

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