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Sara Is the CEO of a Small Entrepreneurial Firm That

Question 33

Multiple Choice

Sara is the CEO of a small entrepreneurial firm that creates medical software.She decided early on to create a company culture that supports innovation among her staff.Every month she holds a meeting to discuss new innovation ideas.Why is this a smart move as a CEO?


A) The company's profits probably increased immediately.
B) This increases the opportunities for franchising.
C) There is a positive relationship between innovation and profitability.
D) It allows for short-term,non-sustainable gains.

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