_____ refers to Firm A's agreement to give Firm B the rights to use A's proprietary assets for a royalty fee paid to A by B.This is typically done in service industries.

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Franchising is an arrangement where Firm A (the franchisor) grants Firm B (the franchisee) the rights to use its proprietary assets, such as trademarks, business models, and processes, in exchange for a royalty fee. This is common in service industries like fast food and hospitality.

_____ Refers to Firm A's Agreement to Give Firm B