Location advantage refers to possession and leveraging by a multinational enterprise (MNE)of certain valuable,rare,hard-to-imitate,and organizationally embedded (VRIO)assets overseas.

Question

Quizplus · Accepted Answer

Location advantage refers to the benefits a multinational enterprise gains from operating in a particular geographic location, such as access to resources, markets, or favorable regulations, not the possession of VRIO assets.

Location Advantage Refers to Possession and Leveraging by a Multinational