Sub Inc.is a sandwich company whose long time licensee operating in Brazil recently opened a direct competitor using the knowledge it gained through marketing the products of Sub Inc.This scenario represents which risk of licensing?

Question

Quizplus · Accepted Answer

Dissemination risk refers to the possibility that a licensee might use the knowledge or technology gained from the licensor to compete directly against them.

Sub Incis a Sandwich Company Whose Long Time Licensee Operating in in Brazil