A successful advertising campaign would likely
A) increase price elasticity of demand by stressing the uniqueness of the product.
B) reduce price elasticity of demand by stressing the uniqueness of the product.
C) reduce price elasticity of demand by informing consumers of the availability of substitutes.
D) not alter the demand curve.
E) generally make the demand curve shift inward.

Question

Quizplus · Accepted Answer

A successful advertising campaign that stresses the uniqueness of a product can make consumers perceive it as more distinct and less substitutable, thereby reducing the price elasticity of demand.

A Successful Advertising Campaign Would Likely