Two studies published in the New England Journal of Medicine link the risk of breast cancer to alcohol consumption. Young women who have nine drinks per week were reportedly 150 percent more likely to develop breast cancer. According to economic analysis, how would this information affect the market for alcohol?

Question

Quizplus · Accepted Answer

The information linking alcohol consumption to breast cancer risk would likely lead to a decrease in demand as consumers become more health-conscious, thus placing downward pressure on price.

Two Studies Published in the New England Journal of Medicine