If a business marketer is particularly concerned with over- or under- spending on a particular marketing strategy element, such as advertising, which of the following tools would be most useful?

Question

Quizplus · Accepted Answer

Expense-to-sales ratio analysis helps in assessing whether the spending on a particular marketing strategy element is proportionate to the sales generated, thus identifying over- or under-spending.

If a Business Marketer Is Particularly Concerned with Over- or Under-