The sales resource grid indicates that a particular territory (planning and control unit) possesses high PCU opportunity but low sales organization strength. This suggests which of the following sales resource assignments?
A) Invest a high level of sales resources to take advantage of opportunity.
B) Invest a minimal level of sales resources; selectively eliminate resource coverage; possible elimination of PCU.
C) Either direct a high level of sales resources to improve position and take advantage of opportunity or shift resources to other planning and control units.
D) Invest a moderate level of sales resources to maintain current position.
Correct Answer:
Verified
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