Even though a publication has a high cost-per-thousand basis, it may in fact be a cost-effective alternative due to a low rate of wasted circulation.

Name: Even though a publication has a high cost-per-thousand basis, it may in fact be a cost-effective alternative due to a low rate of wasted circulation.
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Question

Quizplus · Accepted Answer

A high cost-per-thousand basis can be offset by a low rate of wasted circulation, meaning the advertisement reaches a more targeted and relevant audience, making it cost-effective.

Even Though a Publication Has a High Cost-Per-Thousand Basis, It