Which of the Following Statements Regarding Advertising Expenditures Is Incorrect

Which of the following statements regarding advertising expenditures is incorrect?

A) Because advertising is a relatively large part of the total marketing budget for business firms, managers tend to follow simple rules of thumb (e.g., allocate 1% of sales to advertising) .
B) The fundamental problem with percentage-of-sales rules is that they implicitly make advertising a consequence rather than a determinant of sales and profits.
C) Percentage-of-sales rules suggest that the business advertiser reduce advertising when sales volumes decline.
D) The decision to "match the competition's level of advertising spending" is an example of a rule of thumb philosophy.