Which of the Following Factors Should Be Considered When Planning

Which of the following factors should be considered when planning an effective trade show communications strategy?

A) The focus of the marketing efforts.
B) The appropriate show mix.
C) The functions performed by the trade show in the total marketing communications program.
D) All of the answer choices.
E) both the focus of the marketing efforts and the functions performed by the trade show in the total marketing communications program.