Motorola Introduced a New Personal Communicator Priced at a Significant

Motorola introduced a new personal communicator priced at a significant premium over competing models. Initially, Motorola will concentrate on the business user but the firm plans to reduce the price later and capture a share of the consumer market. This policy of beginning with a high price and then moving to a lower price is referred to as:

A) product differentiation.
B) market segmentation.
C) price administration.
D) time segmentation.
E) life cycle pricing.