Since Higher Costs Are Incurred in Providing Higher Levels of Performance

Since higher costs are incurred in providing higher levels of performance on one or more of the attributes, the strategists should assess the:

A) relative importance of the attributes to different market segments.
B) strength of the firm's offering on each of the importance attributes vis-a-vis competitors.
C) costs associated with the experience effect.
D) both relative importance of the attributes to different market segments and strength of the firm's offering on each of the importance attributes vis-a-vis competitors.
E) both strength of the firm's offering on each of the importance attributes vis-a-vis competitors and costs associated with the experience effect.