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A Business Marketer Who Shifts from Rail to Air in the Logistical

Question 43

Multiple Choice

A business marketer who shifts from rail to air in the logistical system would likely generate:


A) higher variable costs associated with product movement.
B) lower customer investments in inventory.
C) a higher customer service level.
D) all of the answer choices.
E) both higher variable costs associated with product movement and a higher customer service level.

Correct Answer:

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