By retaining title to the goods, the business marketer has a higher level of channel control in a rep channel as opposed to a distributor channel.

Question

Quizplus · Accepted Answer

Retaining title to the goods allows the business marketer to exert more control over pricing, inventory, and sales strategies, which is more feasible in a rep channel than in a distributor channel where the distributor owns the goods.

By Retaining Title to the Goods, the Business Marketer Has