Robert Morgan and Shelby Hunt suggest that relationship commitment and trust develop when:
A) firms align themselves with partners that have distinctly different corporate values.
B) firms share valuable information on expectations, markets, and performance.
C) firms offer benefits and resources that are superior to what other partners could offer.
D) all of the answer choices.
E) both firms share valuable information on expectations, markets, and performance and firms offer benefits and resources that are superior to what other partners could offer.
Correct Answer:
Verified
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