Business-to-business service firms are more likely to emphasize transactional strategies as opposed to relationship strategies.
Correct Answer:
Verified
Q5: An emphasis on strict quality control standards
Q6: For services, capacity is a substitute for
Q7: In the marketing of business services, items
Q8: The more labor-intensive the service, the less
Q9: Simultaneous production and consumption requires that the
Q11: Planning capacity on the basis of peak
Q12: A pure service, by definition, accompanies the
Q13: The actual performance by the service provider
Q14: Reliability, responsiveness, and empathy are all dimensions
Q15: The concept of tangibility helps the manager
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