Perishability is a unique service characteristic. From the following list, choose the marketing implication most closely related to this characteristic.
A) Need to use promotion and pricing to even out demand patterns.
B) Use physical cues in promotions to help customers evaluate service quality.
C) Emphasize strict quality control standards.
D) High-level training for service personnel.
Correct Answer:
Verified
Q48: Services are:
A)deeds.
B)processes.
C)performances.
D)all of the answer choices.
Q49: Differences between goods and services include:
A)intangibility.
B)variability.
C)profitability.
D)All of
Q50: If a firm provides maintenance and repair
Q51: Which of the following statements regarding the
Q52: Recent research shows that business-to-business service firms
Q54: When a manager is in charge of
Q55: Which of the following capabilities are particularly
Q56: Benefits of solution-centered marketing strategy include:
A)new avenues
Q57: When Xerox offers a Total Satisfaction Guarantee
Q58: Service quality benefits should be linked to:
A)customer
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