The _____ is the product dimension of service, including decisions about the essential concept of the service, the range of services provided, and the quality and level of the service.
A) service strategy
B) service package
C) service recovery
D) service bundling
E) service loyalty
Correct Answer:
Verified
Q58: Service quality benefits should be linked to:
A)customer
Q59: The customer benefit concept refers to:
A)a detailed
Q60: Research on new service success suggests that:
A)the
Q61: The development of marketing programs for both
Q62: Service_means that services cannot be stored or
Q64: Automatic Data Processing (ADP) was born through
Q65: _ is the manufacturer's capacity to integrate
Q66: Many business marketers are turning from a
Q67: The first step in understanding a customer's
Q68: Hybrid service offerings
A)May be a combination of
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