Research has shown that the three factors that drive a firm's new product performance are the quality of the firm's new-product-development process, the resource commitments made to new product development, and the new product strategy.

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Research in business and product development often identifies these three factors as critical to the success of new products: the quality of the development process, the resources allocated, and the strategic approach to new products.

Research Has Shown That the Three Factors That Drive a Firm's