If Organizational Buyers View a Particular Attribute as Being Neither

If organizational buyers view a particular attribute as being neither important nor differentiating, an appropriate generic strategy for a product manager to follow would be to:

A) increase the importance of the attribute to customers.
B) increase the difference between the competition and the firm's brand.
C) convert this determinant attribute into a non-determinant one.
D) all of the answer choices
E) both increase the importance of the attribute to customers and increase the difference between the competition and the firm's brand.