Among technology adopters, these customers have access to organizational resources and can assume an influential role in giving an innovation a boost during the early stages of market development. However, these customers frequently demand modifications to the product that are difficult for the innovator to provide. This describes:

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Visionaries are early adopters who have the resources and influence to help promote an innovation but often require significant product modifications to meet their specific needs.

Among Technology Adopters, These Customers Have Access to Organizational Resources