Exporting involves giving up direct control of the marketing program, which often makes it difficult to coordinate activities.
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Q2: A multidomestic strategy seeks competitive advantage with
Q3: A firm whose products are technically complex
Q4: Some research suggests that, compared to consumer
Q5: The purest global strategy concentrates as many
Q6: Problems often plague joint ventures and, as
Q8: The choice of a particular entry mode
Q9: A factory in a rapidly developing economy
Q10: The home base for a business is
Q11: For truly global industries, a firm's position
Q12: In high-risk foreign markets, firms can reduce
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