In Developing Strategic Plans, Managers Who Represent the Various Business

In developing strategic plans, managers who represent the various business functions in the firm often hold different views concerning the best strategic course. Why?

A) Because different functions are rewarded for different things.
B) Because each function often reflects a unique orientation or thought world.
C) Because some functions are oriented toward short-term objectives while others center on long-term goals.
D) All of the answer choices.
E) Both because different functions are rewarded for different things and because some functions are oriented toward short-term objectives while others center on long-term goals.