Responsibility charting constitutes an approach that can be used to classify decision-making roles and to highlight the multifunctional nature of business marketing decision-making. A manager who is asked for substantive input before the decision is approved but does not possess veto power is performing which of the following roles?

Question

Quizplus · Accepted Answer

The "consult" role involves providing substantive input before a decision is made, but without having the authority to veto the decision.

Responsibility Charting Constitutes an Approach That Can Be Used to Classify