Responsibility charting constitutes an approach that can be used to classify decision-making roles and to highlight the multifunctional nature of business marketing decision-making. A manager who is told of the decision when it is made, but may not have been consulted before the decision was approved is performing which of the following roles?

Question

Quizplus · Accepted Answer

The role described is "inform," where the manager is notified of the decision after it has been made, without prior consultation.

Responsibility Charting Constitutes an Approach That Can Be Used to Classify