Concerning segmentation criteria, _____ concerns the degree to which segments respond differently to different marketing mix elements, such as pricing or product features.

Name: Concerning segmentation criteria, _____ concerns the degree to which segments respond differently to different marketing mix elements, such as pricing or product features.
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Question

Quizplus · Accepted Answer

Responsiveness refers to how differently segments react to various marketing strategies, making it a key criterion for effective segmentation.

Concerning Segmentation Criteria, _____ Concerns the Degree to Which Segments