Which of the following statements about transactional relationships is(are) true?
A) Customers emphasize a transactional orientation when the purchase is viewed as less important to the organization.
B) Customers prefer a transactional relationship when the market is dynamic (for example, rapidly-changing technology) .
C) Transactional relationships are more likely to involve operational linkages.
D) all of the answer choices
Correct Answer:
Verified
Q27: Buying firms prefer a more collaborative relationship
Q28: For transactional customers, the business marketer should:
A)see
Q29: Which of the following statements about collaborative
Q30: For collaborative customers, the business marketer should:
A)invest
Q31: On-going transactions in the business market where
Q33: Collaborative relationships:
A)are emphasized by buying firms when
Q34: In regards to relationship management, social programs
Q35: Which of the following statements about buyer-seller
Q36: There is a gravitational pull that moves
Q37: Transaction exchange refers to foreign exchange payments
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