When buying influentials and decision makers lack well-defined criteria for comparing alternative products and suppliers and they also lack strong predispositions toward a particular solution, they are operating in a stage of _____ problem solving.

Question

Quizplus · Accepted Answer

Extensive problem solving occurs when buyers have no established criteria for evaluating a product or supplier and are not predisposed towards any particular solution, requiring them to gather and evaluate a lot of information.

When Buying Influentials and Decision Makers Lack Well-Defined Criteria for Comparing