As the Risk Associated with an Organizational Purchase Decision Increases

As the risk associated with an organizational purchase decision increases, which of the following occur?

A) The buying center becomes smaller.
B) The information search is a active and a wide variety of information sources are consulted.
C) Buying center participants invest greater effort.
D) All of the answer choices occur.
E) Both the information search is a active and a wide variety of information sources are consulted and buying center participants invest greater effort occur.