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Market-Driven Firms Spot Market Changes and React Well in Advance

Question 33

Multiple Choice

Market-driven firms spot market changes and react well in advance of their competitors. This illustrates:


A) the customer-linking capability of market-driven firms.
B) the value proposition of market-driven firms.
C) the market-sensing capability of market-driven firms.
D) the value of using direct channels of distribution in the business market.
E) both the value proposition of market-driven firms and the market-sensing capability of market-driven firms.

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