Which of the following characteristics of business customers is true?
A) A single purchase by a business customer is typically larger than that of an individual consumer.
B) Demand for industrial products is derived from ultimate demand for consumer products.
C) Relationships between business marketers tend to be close and enduring.
D) All of the characteristics are true.
E) Both a single purchase by a business customer is typically larger than that of an individual consumer and demand for industrial products is derived from ultimate demand for consumer products.
Correct Answer:
Verified
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