Developing a marketing program that reaches the ultimate consumer directly for a product that incorporates your product, such as DuPont advertising to consumers to increase the sales of carpeting which incorporates their product is known as:

Question

Quizplus · Accepted Answer

Stimulating demand refers to efforts made by a company to increase consumer interest and demand for a product, often through marketing and advertising strategies. In this case, DuPont is directly advertising to consumers to boost the demand for carpeting that includes their product.

Developing a Marketing Program That Reaches the Ultimate Consumer Directly