A marketing strategy that involves a firm using different marketing mix actions to help consumers perceive the product as being different and better than competing products is referred to as
A) market penetration.
B) points of difference.
C) market differentiation.
D) product positioning.
E) product differentiation.

Question

Quizplus · Accepted Answer

Product differentiation is a strategy where a firm uses various marketing actions to make its product stand out as different and better than competitors' products.

A Marketing Strategy That Involves a Firm Using Different Marketing