When compared to a multiple products, multiple market segments strategy, a one product, multiple market segments strategy
A) is a much more effective means of meeting consumers' individual needs.
B) creates greater savings in production costs.
C) is a more effective way of meeting organizational objectives.
D) has significantly higher distribution costs.
E) is more profitable since a firm can charge the new segments higher prices without changing the product.
Correct Answer:
Verified
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