Name Maker is an online company that sells, among other items, high-end gift wrapping that can have custom slogans or names printed on it, such as the name of a person celebrating a birthday or a couple who is getting married. This made-to-order gift wrapping is an example of
A) family branding.
B) mass customization.
C) synergistic marketing.
D) "Tiffany/Walmart" marketing.
E) specialty customization.

Question

Quizplus · Accepted Answer

Mass customization refers to the process of delivering market goods and services that are modified to satisfy a specific customer's needs, which is what Name Maker does by allowing custom slogans or names on gift wrapping.

Name Maker Is an Online Company That Sells, Among Other