Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is
A) behavioral segmentation.
B) affective segmentation.
C) socioeconomic segmentation.
D) psychographic segmentation.
E) sociocultural segmentation.

Question

Quizplus · Accepted Answer

Psychographic segmentation involves dividing the market based on subjective mental or emotional attributes, aspirations, or needs of prospective customers.

Segmentation Based on Some Subjective Mental or Emotional Attributes, Aspirations