College dorm residents frequently want to keep and prepare their own food and snacks to save money or have a late-night snack. However, their dorm rooms are often woefully short of space. MicroFridge understands this and markets a combination microwave, refrigerator, freezer, smoke sensor, and charging station appliance targeted to these students. MicroFridge is most likely using which basis of segmentation?
A) sociocultural segmentation
B) psychographic segmentation
C) geographic segmentation
D) behavioral segmentation
E) socioeconomic segmentation

Question

Quizplus · Accepted Answer

MicroFridge is using behavioral segmentation by targeting college students based on their specific needs and behaviors, such as the need for space-saving appliances and the desire to prepare food in their dorm rooms.

College Dorm Residents Frequently Want to Keep and Prepare Their