Samsung sells a variety of TVs, from simple and small ones to large smart TVs with Internet connectivity and 3-D technology. Customers prefer different features, so Samsung uses which type of segmentation variable based on their viewing preferences?
A) demographic segmentation
B) psychographic segmentation
C) behavioral segmentation
D) geographic segmentation
E) socioeconomic segmentation

Question

Quizplus · Accepted Answer

Behavioral segmentation is used when customers are divided based on their behavior, such as viewing preferences and usage patterns.

Samsung Sells a Variety of TVs, from Simple and Small