ExxonMobil targets consumers that fill up their gas tanks more than once a week with its Chase Visa fuel card. Here, ExxonMobil is using which segmentation variable?
A) needs
B) lifestyle
C) behavioral
D) psychographic
E) demographic

Question

Quizplus · Accepted Answer

ExxonMobil is using behavioral segmentation, as it targets consumers based on their frequency of purchasing fuel, which is a behavior related to product usage.

ExxonMobil Targets Consumers That Fill Up Their Gas Tanks More