The United Talent Agency represents country singer Trace Adkins in negotiations with various venues in which he could perform. Imagine that the agency decided the singer would not perform at venues located in communities that have fewer than 100,000 residents. In this example, the agency would be using ________ segmentation.

Question

Quizplus · Accepted Answer

The agency is using geographic segmentation by choosing venues based on the size of the community, specifically targeting areas with populations of 100,000 or more.

The United Talent Agency Represents Country Singer Trace Adkins in Negotiations