Changing the place an offering occupies in a consumer's mind relative to competitive products is referred to as
A) product placement.
B) perceptual mapping.
C) product positioning.
D) product repositioning.
E) product differentiation.

Question

Quizplus · Accepted Answer

Product repositioning involves changing the way a product is perceived in the consumer's mind relative to competitors, often to target a new market or adjust to market changes.

Changing the Place an Offering Occupies in a Consumer's Mind