A means of displaying in two dimensions the location of its own and competing products or brands in the minds of consumers is
A) an awareness matrix.
B) a growth-share matrix.
C) a market-product grid.
D) a perceptual map.
E) a product differentiation chart.
Correct Answer:
Verified
Q167: By dividing its tennis racquet market into
Q168: "For World Wide Web users who enjoy
Q169: Differentiation positioning requires a product to
A) emphasize
Q170: To effectively position a product or brand,
Q171: A perceptual map enables a manager to
Q173: Q174: Which of these is collected from consumers Q175: A perceptual map is Q176: Marketers use perceptual maps as a means Q177: 
A) a framework used
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