Test screenings and tracking studies are examples of market research techniques used in the movie industry to
A) estimate a production company's potential market share.
B) identify prospective nominees for industry awards such as the Oscars.
C) create an advance market for the movie's Blu-ray release regardless of whether it is successful in its theater release or not.
D) identify possible story lines or plots for future movie ventures.
E) reduce uncertainty and improve marketing actions.

Question

Quizplus · Accepted Answer

Test screenings and tracking studies help filmmakers and marketers gather audience feedback and gauge interest, which can guide marketing strategies and reduce uncertainty about a movie's potential success.

Test Screenings and Tracking Studies Are Examples of Market Research