The first step of the marketing research approach is to
A) develop findings.
B) define the problem.
C) take marketing actions.
D) collect relevant information.
E) develop the research plan.

Question

Quizplus · Accepted Answer

The first step in the marketing research approach is to define the problem. This involves identifying the specific issue or opportunity that the research is intended to address.

The First Step of the Marketing Research Approach Is to