Figure 8-1
-According to Figure 8-1 above, what does A represent in the marketing research process?
A) Collect relevant information.
B) Develop the research plan.
C) Develop findings.
D) Take marketing actions.
E) Define the problem.

Question

Figure 8-1
-According to Figure 8-1 above, what does A represent in the marketing research process?
A) Collect relevant information. 
B) Develop the research plan. 
C) Develop findings. 
D) Take marketing actions. 
E) Define the problem.

Quizplus · Accepted Answer

"A" represents the first step in the marketing research process, which is to define the problem.

Figure 8-1 -According to Figure 8-1 Above, What Does a Represent in Represent