One test of whether marketing research should be done is if
A) different outcomes will lead to different marketing actions.
B) multiple changes can be implemented simultaneously.
C) interpreting the data can be done using a jury of executive opinions.
D) the decision to undertake it is unanimous.
E) there is a budget for the research.

Question

Quizplus · Accepted Answer

Marketing research should be conducted if the results will lead to different marketing actions, making it a valuable tool for decision-making.

One Test of Whether Marketing Research Should Be Done Is